Case study

Spearhead Healthcare

Leading healthcare company shifts to customer-focused branding to better connect with clients.

“

Kirsty worked with us to build our brand, articulating our core values, market positioning and messaging. She developed our marketing strategy, as well as advised us on resourcing and improving internal processes. Kirsty was invaluable in helping us get our marketing on track and, in particular, we greatly appreciate Kirsty’s drive, determination and high standards of delivery.

Andrew Lindberg, Managing Director

Discover

Like many companies, Spearhead had a strong sales ethos. Sustained growth, however, required a shift towards more customer-centric positioning within their market. The company recognised it needed to align sales and marketing functions for the company to achieve its growth ambitions.

Design

Within the leadership team at Spearhead, we re-visited business objectives so we could shift from tactical marketing activities to a strategy-led approach. The strategy directed an important transition from sales-driven to customer-focused positioning. This prompted new branding that rolled out through web, collateral, and packaging design. The re-brand provided an opportunity to improve Spearhead’s digital presence supported by SEO and content marketing, and establish new ways of integrating digital and traditional sales techniques.

Deliver

Spearhead saw the immediate impact of our work together, with a 9.7% year-on-year increase in turnover and 16.4% increase in online sales. Together with Blood Creative, the new packaging was recognised as ‘Highly Commended’ in Scottish Design Awards 2018.

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