We can do well
by doing good

About Kirsty

After 25 years in marketing, nine of these running my own marketing consultancy, I hit a point where I realised that too much marketing is meaningless – it’s just veneer and gloss.

This was a pivotal insight for me. I saw costly and lengthy attempts at marketing for marketing’s sake, marketing that was not brand aligned, nor joined-up, nor sustainable, nor effectively measured.

So I re-evaluated the work I was doing and the purpose I wanted to live. I worked through my own process to connect with my core values. I designed a meticulous marketing process that is from purpose, with purpose, on purpose. And I vowed to advance the ‘doing well by doing good’ agenda.

I love steering companies with a clear purpose and set of values through the early stages of strategic thinking and on into defining and creating their brand. And then of course the really rewarding bit – for me, but especially for my clients – is to see the difference that well-focused, thought-out, purposeful marketing actually makes.

With purpose
on purpose

I live and work near the village of Sorn, in Ayrshire, Scotland. When it’s time for a break, I walk my dogs up the hill at the back, and then come home for a cup of tea. Simple. Sufficient.

I’m mindful of resources – what we generate, use up and conserve. I try to do more with less. I lean toward minimalism at home and at work. I enjoy a simple life.

At home I try to generate as much energy as the Scottish climate will allow, and insulate my old house the best that I can, to minimise my use of power, mindful of my impact on the planet.

In a similar way, I now take better care of my health; because our energy is a finite resource, and to do my best work I need to be rested and present. I manage my energy so I can do purposeful work. I believe the role of business is to be a force for good; that’s why I help businesses understand and commit to the positive impact they can make.

Simple. Sufficient. Sustainable. And so rewarding, when I can support fellow business owners to start to ‘do well by doing good.’

My commitment to impact

Skills and experience

• Strategic marketing thinking – branding and positioning strategy for competitive edge
• Brand management and cultural alignment – authentic communications in line with organisational values (certified CultureTalk practitioner)
• Commercial awareness – to understand the customer means to understand the commercial landscape
• Leadership & coaching – ability to explain complex concepts and secure buy-in at a senior level; teach and offer new ways of approaching things and raising the bar of what can be achieved
• Management & mentoring – interim management of marketing teams, mentoring and staff development
• Agency & stakeholder management – collaborative approach to working with cross-functional internal and external teams
• Marketing mindset – ability to embrace change; critical and creative thinking; open and collaborative; values driven; seek out opportunities for continuous learning