Kirsty Innes Marketing logo


Purposeful marketing to maximise impact

What is it like to feel good about marketing?

Certain. Sincere. Impactful.

When your business is more than a balance sheet, purpose lights your way. Purposeful marketing translates what you truly care about into clear, honest, effective messaging – a beacon for your team, clients, customers, stakeholders, and partners.

When we build your brand from the inside out, marketing feels right, makes sense and gets results. Your business profits, your people show up, and you get to create the change you want to see in the world.


Discover your purpose

Your Purpose is the change you want to bring to the world. It’s the whole reason your organisation exists. We begin here, to define the spark that fires you up, brings people to work for more than the salary, and offers clear direction to all of your efforts.


I have a rigorous process designed for thoughtful leaders and their passionate teams. Insightful exercises and meaningful conversations reveal the unifying truths that set direction and clear the way.

Discover your purpose

Decide what you will be known for, so people can choose you and galvanise around the positive impact you’re committing to make. If your team is fragmented and your messaging weak, Discover Your Purpose provides the focus and foundation to inspire great teams and sustain strong businesses.

Leading with Archetypes / Who is your business

Get to the root of team strengths and beliefs to build engagement and improve communication. Archetypes provide a unique point of view from which individuals, leaders and teams can build understanding and enhance success. Agree and align around your unique organisational purpose to harness the power of a united team.

Your purposeful brand

Align your leadership, culture, stories and visuals around a clear, powerful promise that differentiates your business and directs your marketing. Clear branding, messaging and marketing direction support your priorities and amplify your impact.

Purposeful marketing support

Engage expert, strategic support to focus and maximise your purposeful marketing efforts. This is a flexible solution, limited to a small number of clients, that brings ongoing marketing guidance and mentoring to your team.

Learn how to grow with purpose, on purpose.
Book a call

Outstanding results start with one conversation.

Purposeful marketing expertise

“I love steering companies with a clear purpose and set of values through the early stages of strategic thinking and on into defining and creating their brand. And then of course the really rewarding bit is to see the difference that well focused, thought-out purposeful marketing actually makes.”

  • Rigorous methodology
  • Forensic approach to wrestle complexities
  • Strategic, big-picture thinker
  • Committed to compounding good

We use cookies to give you the best experience we can. If you continue, we’ll assume you’re happy to receive all cookies from the website. More about our cookies