Article
28 September 2022, 3 min read

Compounding the impact of your purposeful business

A purposeful business has a reason, beyond profit, to exist. It endeavours to make a tangible difference in their customers’ lives and to make a positive impact in the world and environment. Read the full article

Article
06 September 2022, 4 min read

Purposeful marketing: doing fewer things better

Purposeful marketing is not a logo design, ad campaign or new website; these are tactics that, in and of themselves, won’t produce remarkable, dependable nor sustainable results. Read the full article

Article
17 August 2022, 3 min read

Culture and purpose combined with brand

When purpose is truly embedded through an organisation, it sets the tone for the culture. Branding captures that flavour. Read the full article

Article
20 July 2022, 3 min read

How culture supports purpose

When you understand the collective values and belief systems of your people, you uncover the unique *way* your organisation can make a positive impact in fulfilling your purpose promise. Read the full article

Article & replay
30 September 2021, 3 min read

ACTIONS SPEAK LOUDER THAN WORDS: high hopes for COP26

Women in Sustainability Glasgow came together on Monday 27th September 2021 to discuss our hopes for COP26 in Glasgow, and what a wonderful, uplifting time we had! Read the full article

Article
19 July 2020, 6 min read

Building trust through purposeful behaviour

Where we would traditionally fuel hope and optimism for the future with confidence in our economy, social factors, and the judicial system – now we’re not sure whom we can trust. Read the full article

Article
08 June 2020, 7 min read

Expressing your purpose through business

The question is, beyond good feelings, can anyone really build a viable, profitable business or career ‘simply’ by fulfilling their own, unique purpose? The answer is yes. Read the full article

Article
03 May 2020, 4 min read

Finding your purpose

Purpose is intensely personal, yet it’s not inherently obvious. There are copious amounts of literature, tools and training on “how to find your purpose.” Where do you begin? Read the full article

Article
14 April 2020, 6 min read

What is purpose, really?

Do we all have to be ecological warriors, doctors on the frontline or Stacey Dooley shining a spotlight on the world’s ills to be living our purpose? Read the full article

Article
24 March 2020, 6 min read

Need to course correct? Start with your values

The trajectory of our life (and business) rarely follows predictable straight lines. We constantly need to ‘course correct’. Read the full article

Article
08 May 2019, 2 min read

Social housing – connecting with communities

Housing associations often play a vital role in binding their communities together and their marketing activities can help local communities engage and benefit. Read the full article

Article
24 February 2019, 2 min read

Demystifying marketing strategy

Successful marketing puts your customers first – it’s all about knowing your customers intimately and selecting the right marketing channels and activities. Read the full article

Article
17 January 2019, 2 min read

Marketing intelligence versus intelligent marketing

Good marketers must understand the numbers – but the trick is knowing what to measure. Kirsty talks about how marketing strategy provides the framework for keeping track of the stats. Read the full article

Insight

In-depth feature and view points of purpose

Why purpose, why now? The role of marketing in a world of overconsumption.