Free white paper analysis
Out now
Why purpose, why now? The role of marketing in a world of overconsumption.
Why businesses that have positive impact do better… and how YOU can build a more powerful brand
Free white paper analysis
‘Why purpose, why now?’
Get the report
Lead the change.
Amplify your impact.
Book a call
Or send me an email
kirsty@kirstyinnes.com
Article
01 August 2023, 3 min read
One year ago today Paddy and I were married on the magical Shetland Islands. Read the full article
Article
15 June 2023, 3 min read
I grew up as a Jehovah's Witness. It was hard, but it also shaped my business mindset. Read the full article
Article
04 May 2023, 3 min read
How does our sense of entitlement contribute to perceived unfairness, and what are the implications for future generations? Read the full article
Article
30 March 2023, 3 min read
Bangladesh truly encapsulates what climate injustice is all about. What is our role in this injustice and what can we do about it? Read the full article
Article
02 March 2023, 3 min read
Hope can be very powerful, but it can also lead to false or misplaced optimism. How do we get the balance right? Read the full article
Article
26 January 2023, 3 min read
A focus on soley the short or long term can be used as distraction or obfuscation. We need both to get things done and deliver change. Read the full article
Article
19 December 2022, 3 min read
Climate change has always felt far away. But it’s here, now, and time isn’t on our side. Everyone is firefighting – the urgent pushing out the important – and I wonder: if not now, then when? Read the full article
Article
01 December 2022, 3 min read
As the world changes and we move from crisis to crisis it isn’t surprising we face another pandemic, our mental health. Read the full article
Article
27 October 2022, 3 min read
It’s time we recognise that food is as big a problem as energy, and call on the UK Government to step up and ask: why isn’t our food system delivering? Read the full article
Article
28 September 2022, 3 min read
A purposeful business has a reason, beyond profit, to exist. It endeavours to make a tangible difference and a positive impact in the world and environment. Read the full article
Article
21 September 2022, 3 min read
A 95 year old woman waits until 8pm before putting the TV on for a couple of hours because she’s terrified she won’t be able to afford her electricity bill. Why is this happening in one of the richest countries in the world? Read the full article
Article
06 September 2022, 4 min read
Purposeful marketing is not a logo design, ad campaign or new website; these are tactics that, in and of themselves, won’t produce remarkable, dependable nor sustainable results. Read the full article
Article
29 August 2022, 3 min read
Paddy and I eloped to Shetland. When I consider my own purpose and the challenges we’re all facing right now, Shetland helped me to see things from a different perspective, from 60 degrees north. Read the full article
Article
17 August 2022, 3 min read
When purpose is truly embedded through an organisation, it sets the tone for the culture. Branding captures that flavour. Read the full article
Article
26 July 2022, 3 min read
The report from the Business Purpose Commission for Scotland is fantastic step in the right direction. But we need to be bolder. Read the full article
Article
20 July 2022, 3 min read
When you understand the collective values and belief systems of your people, you uncover the unique *way* your organisation can make a positive impact. Read the full article
Article
28 June 2022, 3 min read
I've been doing some big thinking over the past couple of years. I had to quit marketing in order to start marketing again. It hasn't been easy. There were days that felt too hard. Read the full article
Article
24 June 2022, 3 min read
Severe climate events are effecting key food producing regions across the world. The UK needs to have a serious conversation about food security. Read the full article
Article
20 May 2022, 3 min read
As the west goes NET ZERO Russia’s powerful position on the fossil fuel world stage starts to look precarious. Consider the lengths Putin would go to regain it. Read the full article
Article & replay
30 September 2021, 3 min read
Women in Sustainability Glasgow came together to discuss our hopes for COP26 in Glasgow. What a wonderful, uplifting time we had! Read the full article
Article
19 July 2020, 6 min read
Where we would traditionally fuel hope and optimism for the future with confidence in our economy, social factors, and the judicial system – now we’re not sure whom we can trust. Read the full article
Article
08 June 2020, 7 min read
The question is, beyond good feelings, can anyone really build a viable, profitable business or career ‘simply’ by fulfilling their own, unique purpose? Read the full article
Article
03 May 2020, 4 min read
Purpose is intensely personal, yet it’s not inherently obvious. There are copious amounts of literature, tools and training on “how to find your purpose.” Where do you begin? Read the full article
Article
14 April 2020, 6 min read
Do we all have to be ecological warriors, doctors on the frontline or Stacey Dooley shining a spotlight on the world’s ills to be living our purpose? Read the full article
Article
24 March 2020, 6 min read
The trajectory of our life (and business) rarely follows predictable straight lines. We constantly need to ‘course correct’. Read the full article
Lead the change.
Amplify your impact.
Book a call
Or send me an email
kirsty@kirstyinnes.com
For my latest thoughts
join my mailing list
