Insight

Purposeful marketing is not a logo design, ad campaign or new website; these are tactics that, in and of themselves, won’t produce remarkable, dependable nor sustainable results.

Where we would traditionally fuel hope and optimism for the future with confidence in our economy, social factors, and the judicial system – now we’re not sure whom we can trust.

The question is, beyond good feelings, can anyone really build a viable, profitable business or career ‘simply’ by fulfilling their own, unique purpose? The answer is yes.

Purpose is intensely personal, yet it’s not inherently obvious. There are copious amounts of literature, tools and training on “how to find your purpose.” Where do you begin?

Do we all have to be ecological warriors, doctors on the frontline or Stacey Dooley shining a spotlight on the world’s ills to be living our purpose?

The trajectory of our life (and business) rarely follows predictable straight lines. We constantly need to ‘course correct.'

Housing associations often play a vital role in binding their communities together and their marketing activities can help local communities engage and benefit.

Successful marketing puts your customers first – it’s all about knowing your customers intimately and selecting the right marketing channels and activities.

Good marketers must understand the numbers - but the trick is knowing what to measure. Kirsty talks about how marketing strategy provides the framework for keeping track of the stats.