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Why purpose, why now? The role of marketing in a world of overconsumption.
Why businesses that have positive impact do better… and how YOU can build a more powerful brand
Article
28 September 2022, 3 min read
A purposeful business has a reason, beyond profit, to exist. It endeavours to make a tangible difference in their customers’ lives and to make a positive impact in the world and environment. Read the full article
Article
06 September 2022, 4 min read
Purposeful marketing is not a logo design, ad campaign or new website; these are tactics that, in and of themselves, won’t produce remarkable, dependable nor sustainable results. Read the full article
Article
17 August 2022, 3 min read
When purpose is truly embedded through an organisation, it sets the tone for the culture. Branding captures that flavour. Read the full article
Article
20 July 2022, 3 min read
When you understand the collective values and belief systems of your people, you uncover the unique *way* your organisation can make a positive impact in fulfilling your purpose promise. Read the full article
Article & replay
30 September 2021, 3 min read
Women in Sustainability Glasgow came together on Monday 27th September 2021 to discuss our hopes for COP26 in Glasgow, and what a wonderful, uplifting time we had! Read the full article
Article
19 July 2020, 6 min read
Where we would traditionally fuel hope and optimism for the future with confidence in our economy, social factors, and the judicial system – now we’re not sure whom we can trust. Read the full article
Article
08 June 2020, 7 min read
The question is, beyond good feelings, can anyone really build a viable, profitable business or career ‘simply’ by fulfilling their own, unique purpose? The answer is yes. Read the full article
Article
03 May 2020, 4 min read
Purpose is intensely personal, yet it’s not inherently obvious. There are copious amounts of literature, tools and training on “how to find your purpose.” Where do you begin? Read the full article
Article
14 April 2020, 6 min read
Do we all have to be ecological warriors, doctors on the frontline or Stacey Dooley shining a spotlight on the world’s ills to be living our purpose? Read the full article
Article
24 March 2020, 6 min read
The trajectory of our life (and business) rarely follows predictable straight lines. We constantly need to ‘course correct’. Read the full article
Article
08 May 2019, 2 min read
Housing associations often play a vital role in binding their communities together and their marketing activities can help local communities engage and benefit. Read the full article
Article
24 February 2019, 2 min read
Successful marketing puts your customers first – it’s all about knowing your customers intimately and selecting the right marketing channels and activities. Read the full article
Article
17 January 2019, 2 min read
Good marketers must understand the numbers – but the trick is knowing what to measure. Kirsty talks about how marketing strategy provides the framework for keeping track of the stats. Read the full article