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Insight

In-depth feature and view points of purpose

Free white paper analysis
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Why purpose, why now? The role of marketing in a world of overconsumption.

Why businesses that have positive impact do better… and how YOU can build a more powerful brand

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Compounding the impact of your purposeful business image

Article
28 September 2022, 3 min read

Compounding the impact of your purposeful business

A purposeful business has a reason, beyond profit, to exist. It endeavours to make a tangible difference in their customers’ lives and to make a positive impact in the world and environment. Read the full article

Purposeful marketing: doing fewer things better image

Article
06 September 2022, 4 min read

Purposeful marketing: doing fewer things better

Purposeful marketing is not a logo design, ad campaign or new website; these are tactics that, in and of themselves, won’t produce remarkable, dependable nor sustainable results. Read the full article

Culture and purpose combined with brand image

Article
17 August 2022, 3 min read

Culture and purpose combined with brand

When purpose is truly embedded through an organisation, it sets the tone for the culture. Branding captures that flavour. Read the full article

How culture supports purpose image

Article
20 July 2022, 3 min read

How culture supports purpose

When you understand the collective values and belief systems of your people, you uncover the unique *way* your organisation can make a positive impact in fulfilling your purpose promise. Read the full article

ACTIONS SPEAK LOUDER THAN WORDS: high hopes for COP26 image

Article & replay
30 September 2021, 3 min read

ACTIONS SPEAK LOUDER THAN WORDS: high hopes for COP26

Women in Sustainability Glasgow came together on Monday 27th September 2021 to discuss our hopes for COP26 in Glasgow, and what a wonderful, uplifting time we had! Read the full article

Building trust through purposeful behaviour image

Article
19 July 2020, 6 min read

Building trust through purposeful behaviour

Where we would traditionally fuel hope and optimism for the future with confidence in our economy, social factors, and the judicial system – now we’re not sure whom we can trust. Read the full article

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