Kirsty Innes Marketing logo

Your customers
want to know why.

Grow with purpose

Your purpose is your difference.


of companies outperform the
market when they are clearly
linked to a purpose.

Insights 2020,
Kantar Millward Brown

You become their brand of choice.

As soon as you can clearly state who you are and how you contribute, you can start to do more with less. You win hearts and minds; you earn trust and loyalty. Your marketing works harder, achieving more, speaking volumes without the volume.

I work with brave business leaders committed to positive change. By clarifying, communicating and amplifying your mission, we develop powerful marketing that delivers both financial and social returns.

Find out more

From purpose to impact



A clear purpose helps energise, align and engage your team.



Building your brand from the inside out gives you compelling stories to live and tell.



Purposeful marketing helps your business thrive so you can make the impact you want on the world.

Book a call to learn more about how to grow with purpose, on purpose.

WITHOUT a clear purpose

  • Brand lacks any meaningful point of difference
  • Marketing misses the emotional mark
  • Brand lacks substance and starts to erode
  • People get pulled in different directions
  • Messaging varies and never feels true
  • Struggle to grow and realise the impact you want to make

WITH a clear purpose

  • Become the brand of choice
  • Attract customers, partners and talent through shared values
  • Marketing is focused and aligned and delivers better results
  • People are on-board, moving business forward
  • Values and stories unite and inspire
  • Business grows and you make a bigger impact

Recent projects


Purposeful marketing: doing fewer things better image

07 August 2020, 4 min read

Purposeful marketing: doing fewer things better

Purposeful marketing is not a logo design, ad campaign or new website; these are tactics that, in and of themselves, won’t produce remarkable, dependable nor sustainable results. Read the full article

Building trust through purposeful behaviour image

19 July 2020, 6 min read

Building trust through purposeful behaviour

Where we would traditionally fuel hope and optimism for the future with confidence in our economy, social factors, and the judicial system – now we’re not sure whom we can trust. Read the full article

Expressing your purpose through business image

08 June 2020, 7 min read

Expressing your purpose through business

The question is, beyond good feelings, can anyone really build a viable, profitable business or career ‘simply’ by fulfilling their own, unique purpose? The answer is yes. Read the full article

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