Grow with purpose

Choose

Decide what you will be known for. Unite your team around a shared purpose. Establish a solid anchor for your brand.

Align

Harness your organisational strengths and stories. Engage your employees and affirm their contribution.

Act

Work together to deliver purpose and impact. Instill practices that support change. Measure your progress.

The purpose of business is to produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet.

Colin Mayer, CBE, Emeritus Professor,
Saïd Business School, University of Oxford

We work with brave business leaders committed to positive change.

As advocates for a Wellbeing Economy, we help you rediscover purpose, reimagine culture and rebuild trust so your business becomes an increasing force for good, delivering both financial and social returns.

Your purpose is your difference.

When you clearly state who you are and how you contribute, you can do more with less. You win hearts and minds; you earn loyalty; you become the brand of choice. Your marketing works harder, achieving more, speaking volumes without the volume.

Find out more

From purpose to impact

Purpose

Purpose is the change you decide to bring to the world. It’s the reason your organisation exists.

Culture & brand

Culture is the way you behave as a collective, the way you do things. Brand is how you show up. Both will inspire your team and your clients.

Impact

Impact is the difference you make when you deliver on purpose and others join you in the journey.

Book a call to learn more about how to amplify your impact.

“If you are thinking about how to bring meaning to your work and want to make a real difference in the world, Kirsty's approach will help you to crystallise your thoughts and articulate your passion.”

Fatima Hassan, HR Footprints

“Kirsty is passionate about business being a force for good, which resonates strongly with us. By working with Kirsty, I believe our clients – as well as our whole team – better understand WHY we do what we do.”

Kenny Thoms, NeuroPhysio Scotland

“…Kirsty helped us remember our origins and purpose…encouraging a wave of new ideas and approaches to reconnect with our members by aligning our marketing with our purpose.”

Nick Laws, Keep Credit Union

“…I had a burning desire to bring a purpose to the core of my business. We now have a great cultural and brand foundation to build upon…the spark that will lead to an incredible journey of transformation.”

Lee Fitzpatrick, Outlaw Social

If everyone in the world consumed as we do in the UK, we would need more than 2.6 planets to sustain us.

Global Footprint Network

It is simply not possible to have infinite growth on a finite planet.

Business can and must change; customers, stakeholders, employees and the planet are demanding it. Either we decide when and how to change business, or change will be imposed on us.

You’re in business to provide profitable solutions, to build a better, fairer world.

Reconnect with your purpose so that it drives everything. Now’s the time to align your team and alert the world so you can amplify your impact. If sustainability is to be sustainable, it must be baked in, not tacked on. It’s time for businesses like yours to step up and stand out.

It’s your time to lead the change.

Unsustainable

Market growth at any cost
Differentiation is not a source of pride
Unacknowledged workplace culture
Team fragmentation and disengagement
Marketing madly off in all directions
Unprepared for change

Sustainable

A clear purpose that directs decisions
Proud of what your business stands for
Strong, resilient, empowering culture
Unity, cohesion, energy, and optimism
Clear brand guidelines and marketing plan
Open, agile, trusting culture that supports creativity and change

Why purpose, why now?

The role of marketing in a world of overconsumption.

Free white paper analysis

Download here

Recent projects

Long-established knitwear manufacturer embraces a fresh branding and marketing strategy to prepare for growth.

Robert Mackie of Scotland

Leading healthcare company shifts to customer-focused branding to better connect with clients.

Spearhead Healthcare

Five towns in North Ayrshire adopted highly-strategic marketing and messaging to attract and sustain investment activity.

Irvine Bay Regeneration Company

This established credit union saw membership flatten and knew its scatter-gun approach to marketing wasn’t working.

Keep Credit Union

Deeply committed app developers realise the true power of their software and their service.

Construction Waste Portal

Insight

Finding purpose in change: reflections from Shetland image

Article
30 January 2025, 3 min read

Or send me an email
kirsty@kirstyinnes.com

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Do more good, for your
business, for your people,
for the planet.

When you step up, you stand out.

Grow with purpose

Choose

Align

Act

We work with brave business leaders committed to positive change.

Your purpose is your difference.

From purpose to impact

Purpose

Culture & brand

Impact

It is simply not possible to have infinite growth on a finite planet.

You’re in business to provide profitable solutions, to build a better, fairer world.

It’s your time to lead the change.

Unsustainable

Sustainable

Why purpose, why now?

Recent projects

Insight

Finding purpose in change: reflections from Shetland

Embracing imperfect progress

Sowing seeds of change: from insight to action

Do more good, for your business, for your people, for the planet.

When you step up, you stand out.

Grow with purpose

Choose

Align

Act

We work with brave business leaders committed to positive change.

Your purpose is your difference.

From purpose to impact

Purpose

Culture & brand

Impact

It is simply not possible to have infinite growth on a finite planet.

You’re in business to provide profitable solutions, to build a better, fairer world.

It’s your time to lead the change.

Unsustainable

Sustainable

Why purpose, why now?

Recent projects

Insight

Finding purpose in change: reflections from Shetland

Embracing imperfect progress

Sowing seeds of change: from insight to action

Do more good, for your
business, for your people,
for the planet.