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Your customers
want to know why.

Grow with purpose
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Outstanding results start
with one conversation
Book a call

Or send me an email
kirsty@kirstyinnes.com

Your purpose is your difference.

Clarity

Clarity

Define who you are and what you stand for. Purpose and impact convey your commitment to people, profit and the planet.
Loyalty

Loyalty

Attract and retain the right team, the right partners, the right clients, who share your values and respond to your vision of a better world.
Growth

Growth

Purpose sparks profit and business success. Your business does better when you choose to do good.

80%

of companies outperform the
market when they are clearly
linked to a purpose.

Insights 2020,
Kantar Millward Brown

You become their brand of choice.

As soon as you can clearly state who you are and how you contribute, you can start to do more with less. You win hearts and minds; you earn trust and loyalty. Your marketing works harder, achieving more, speaking volumes without the volume.

I work with brave business leaders committed to positive change. By clarifying, communicating and amplifying your mission, we develop powerful marketing that delivers both financial and social returns.

Find out more

“…we [now] have a clear understanding of our unique footprint, genuine identity, and ethical purpose…to support a purposeful way of doing business.”

Marcello Di Candia, Alegrant

“…helped us remember our origins and purpose…encouraging a wave of new ideas and approaches to reconnect with our members by aligning our marketing with our purpose.”

Nick Laws, Keep Credit Union

“…the value has been much more than a B2B engagement…the pathway is well lit and the purpose is defined. I can’t wait to get going with the new energy and confidence this process has instilled.”

John Logan, ConstructionWastePortal.com

“…connects with our vision and purpose…aligns marketing and the way we as a company ‘do things’ to reinforce the brand and instil confidence with our stakeholders.”

Patrick Wiggins, Irvine Bay Regeneration Company

From purpose to impact

1

Discover

A clear purpose helps energise, align and engage your team.

2

Design

Building your brand from the inside out gives you compelling stories to live and tell.

3

Deliver

Purposeful marketing helps your business thrive so you can make the impact you want on the world.

Book a call to learn more about how to grow with purpose, on purpose.

WITHOUT a clear purpose

  • Brand lacks any meaningful point of difference
  • Marketing misses the emotional mark
  • Brand lacks substance and starts to erode
  • People get pulled in different directions
  • Messaging varies and never feels true
  • Struggle to grow and realise the impact you want to make

WITH a clear purpose

  • Become the brand of choice
  • Attract customers, partners and talent through shared values
  • Marketing is focused and aligned and delivers better results
  • People are on-board, moving business forward
  • Values and stories unite and inspire
  • Business grows and you make a bigger impact

Recent projects

Long-established knitwear manufacturer embraces a fresh branding and marketing strategy to prepare for growth.

Robert Mackie of Scotland

Leading healthcare company shifts to customer-focused branding to better connect with clients.

Spearhead Healthcare

Five towns in North Ayrshire adopted highly-strategic marketing and messaging to attract and sustain investment activity.

Irvine Bay Regeneration Company

This established credit union saw membership flatten and knew its scatter-gun approach to marketing wasn’t working.

Keep Credit Union

Deeply committed app developers realise the true power of their software and their service.

Construction Waste Portal

Insight

Purposeful marketing: doing fewer things better image

Article
07 August 2020, 4 min read

Purposeful marketing: doing fewer things better

Purposeful marketing is not a logo design, ad campaign or new website; these are tactics that, in and of themselves, won’t produce remarkable, dependable nor sustainable results. Read the full article

Building trust through purposeful behaviour image

Article
19 July 2020, 6 min read

Building trust through purposeful behaviour

Where we would traditionally fuel hope and optimism for the future with confidence in our economy, social factors, and the judicial system – now we’re not sure whom we can trust. Read the full article

Expressing your purpose through business image

Article
08 June 2020, 7 min read

Expressing your purpose through business

The question is, beyond good feelings, can anyone really build a viable, profitable business or career ‘simply’ by fulfilling their own, unique purpose? The answer is yes. Read the full article

View more

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Triangles graphic

Outstanding results start
with one conversation
Book a call

Or send me an email
kirsty@kirstyinnes.com

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