Kirsty Innes Marketing logo

Your customers
want to know why.

Grow with purpose

Your purpose is your difference.


of companies outperform the
market when they are clearly
linked to a purpose.

Insights 2020,
Kantar Millward Brown

You become their brand of choice.

As soon as you can clearly state who you are and how you contribute, you can start to do more with less. You win hearts and minds; you earn trust and loyalty. Your marketing works harder, achieving more, speaking volumes without the volume.

I work with brave business leaders committed to positive change. By clarifying, communicating and amplifying your mission, we develop powerful marketing that delivers both financial and social returns.

Find out more

From purpose to impact



A clear purpose helps energise, align and engage your team.



Building your brand from the inside out gives you compelling stories to live and tell.



Purposeful marketing helps your business thrive so you can make the impact you want on the world.

Book a call to learn more about how to grow with purpose, on purpose.

WITHOUT a clear purpose

  • Brand lacks any meaningful point of difference
  • Marketing misses the emotional mark
  • Brand lacks substance and starts to erode
  • People get pulled in different directions
  • Messaging varies and never feels true
  • Struggle to grow and realise the impact you want to make

WITH a clear purpose

  • Become the brand of choice
  • Attract customers, partners and talent through shared values
  • Marketing is focused and aligned and delivers better results
  • People are on-board, moving business forward
  • Values and stories unite and inspire
  • Business grows and you make a bigger impact

Recent projects


Free white paper analysis
Out now

Why purpose, why now? The role of marketing in a world of overconsumption.

Why businesses that have positive impact do better… and how YOU can build a more powerful brand

Get the report

Compounding the impact of your purposeful business image

28 September 2022, 3 min read

Compounding the impact of your purposeful business

A purposeful business has a reason, beyond profit, to exist. It endeavours to make a tangible difference in their customers’ lives and to make a positive impact in the world and environment. Read the full article

Purposeful marketing: doing fewer things better image

06 September 2022, 4 min read

Purposeful marketing: doing fewer things better

Purposeful marketing is not a logo design, ad campaign or new website; these are tactics that, in and of themselves, won’t produce remarkable, dependable nor sustainable results. Read the full article

Culture and purpose combined with brand image

17 August 2022, 3 min read

Culture and purpose combined with brand

When purpose is truly embedded through an organisation, it sets the tone for the culture. Branding captures that flavour. Read the full article

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