Case study

Robert Mackie of Scotland

Long-established knitwear manufacturer embraces a fresh branding and marketing strategy to prepare for growth.

“

Kirsty brought a wealth of knowledge and experience to our senior management team, and we all learned a great deal from her. She had a genuine passion for ensuring our marketing underpinned our business objectives for growth. Kirsty has been instrumental in the strategic marketing of our business; we are confident that with her wisdom we can drive the business forward as the Company grows from strength to strength.

Graeme Haddow, Managing Director

Discover

Stewarton is well-known locally as the “bonnet-toun” and Robert Mackie of Scotland has been making Glengarry and Balmoral bonnets there since 1845. Today their use of fine materials and interesting colour choices spans traditional and contemporary styles. With high growth potential, the company needed solid, strategic marketing to underpin their ambitions.

Design

An initial short audit extended into an 18-month engagement to bring the brand online and shape the company’s marketing strategy, planning and future actions. We began by aligning and galvanising the company around a modern and intuitive brand hierarchy and expression, fortified their online presence with a new website and social media plan, and hired an ideally qualified sales and marketing executive to lead and manage the plan.

Deliver

The team at Mackie now has a clear understanding of how to make strategic business decisions backed by sound marketing principles, with the right employees and partners in place to articulate their brand and market positioning.

Man and woman wearing Robert Mackie knitwear

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