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Purposeful marketing

Doing fewer things better, with greater impact

Purposeful marketing reflects who you are, and what you want to be known for.

When you embed purpose deep into your brand and your culture, you build a thriving business by delivering value whilst making a positive impact.

Your marketing efforts are focused, strategic, distinct and effective, so you chase less and accomplish more. You begin to build trust, attract the right customers and partners, and retain employees with shared values and ambitions.

Find out what’s possible when you fuse great marketing practice with organisational culture, and commit to the impact your business creates.

Jump over here to read more about the link between brand and culture.

72% of the UK public think business should have a legal responsibility to the planet and people, alongside maximising profit

B Lab UK & ReGenerate, 2020

How purposeful marketing will set you apart

As marketing gets faster and faster, and arguably increasingly superficial, it’s easy to be overwhelmed by new, shiny digital channels, and act on the feeling that you need to pile on tactics to be visible.

Focusing on fewer tactics which align and connect with your perfect customers and partners – those like-minded people who share your ambition and values – will produce better results.

Purposeful marketing allows you to be distinctive and different by making a difference.

As soon as you shift to purposeful marketing, you’ll find you are able to…

  • Communicate a more compelling brand promise and experience
  • Attract customers and partners with shared values
  • Build trust and earn loyalty through clear and honest practices
  • Create messages and marketing that are distinctive, consistent, relevant, believable…and which deliver far better returns

As brands strive for differentiation, relevance and growth, a clear purpose brought to life in compelling ways is often the difference between success and failure.

Afdhel Aziz, author of ‘Good Is The New Cool’

Purposeful marketing is an ideal fit for your business if:

  • You’re looking for more: more fulfillment, more success and more meaning from business and life
  • You struggle to answer the question, “why should I buy from you?”
  • You suspect or already know your customers and partners want to do business with brands that have a strong mission and a clear purpose
  • You need a relevant, compelling, believable, inspiring and unifying idea that will appeal to the funders and partners who can help you scale
  • You need to keep your marketing efforts lean, yet effective, powerful and principled
  • You can see enormous potential to unlock both brand and social value, but you’re not sure how or where to begin

Interested in finding your purpose? Find out more about my services here.

Grow your business with compelling and consistent marketing that helps you make a powerful impact in the world.

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