Culture alignment

Earn trust, loyalty and business through shared purpose and values

A brand that reflects your true culture will connect and attract the people you need.

Culture is the collective patterns, passions, beliefs and behaviours that guides your interactions, prioritises the things you value, influences the way you operate and drives your business.

This is why embedding your organisation’s culture within your brand and expressing it through your marketing is so powerful. As the UK’s first CultureTalk practitioner, I can uniquely help you integrate your culture, branding and marketing through a proven, rapid process that captures and articulates your unique “organisational DNA,” in a way that’s compelling to both your customers and your workforce.

Jump over here to read more about purposeful marketing.

62%

of employees expect to have the opportunity to shape the future of society.

Edelman Trust Barometer, 2019

When culture and brand are inextricably linked.

The best-loved companies – those with the most loyal customers and employees – have in common an authentic foundation of values, messages and strategies that drive their internal culture as well as their external marketing.

When values are truly lived within an organisation it leads to greater differentiation from competitors and deeper customer and employee loyalty.

Building your brand from the inside out gives you compelling stories to live and tell.

The companies that are emerging as leaders in the new economy are truly redesigning every aspect of their business around purpose.

Aaron Hurst, author of “The Purpose Economy”

As soon as you align your brand and culture, you’ll find you’ll be able to…

Rally your motivated and energised team to drive business forward with clarity
Cultivate and communicate a brand story that resonates
Implement strategic growth and change initiatives with ROI
Attract, engage and retain employees who share your vision and values
Build powerful marketing campaigns that translate into sales

Build upon who you are and what you stand for

The CultureTalk survey system provides a new framework of understanding that fuels growth and impact. CultureTalk opens doors to a more conscious and positive way of interacting and communicating, helping people realise their greatest potential and organisations deliver their core purpose.

By aligning the services, strengths, and history of an organisation with its values and culture I help uncover stories that align with business plans leading to marketing strategies with exceptional messaging, integrated, well executed and distinctive campaigns.

Brand & culture alignment is an ideal fit for your business if:

Your brand lacks any meaningful point of difference
You don’t have, can’t articulate or have lost faith in your organisation’s mission
Your team pulls in different directions, diluting their efforts
Your corporate culture and stories aren’t coming through in your marketing
Your branding and/or marketing feels ‘off’
You struggle to make the impact you want to make

Learn how to grow with purpose, on purpose. Find out more about my services here.

Grow your business with compelling and consistent marketing that helps you make a powerful impact in the world.

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kirsty@kirstyinnes.com