Culture is the collective patterns, passions, beliefs and behaviours that guides your interactions, prioritises the things you value, influences the way you operate and drives your business.
This is why embedding your organisation’s culture within your brand and expressing it through your marketing is so powerful. As the UK’s first CultureTalk practitioner, I can uniquely help you integrate your culture, branding and marketing through a proven, rapid process that captures and articulates your unique “organisational DNA,” in a way that’s compelling to both your customers and your workforce.
Jump over here to read more about purposeful marketing.
of employees expect to have the opportunity to shape the future of society.
Edelman Trust Barometer, 2019
The best-loved companies – those with the most loyal customers and employees – have in common an authentic foundation of values, messages and strategies that drive their internal culture as well as their external marketing.
When values are truly lived within an organisation it leads to greater differentiation from competitors and deeper customer and employee loyalty.
Aaron Hurst, author of “The Purpose Economy”
The CultureTalk survey system provides a new framework of understanding that fuels growth and impact. CultureTalk opens doors to a more conscious and positive way of interacting and communicating, helping people realise their greatest potential and organisations deliver their core purpose.
By aligning the services, strengths, and history of an organisation with its values and culture I help uncover stories that align with business plans leading to marketing strategies with exceptional messaging, integrated, well executed and distinctive campaigns.