Purelogicol

The project

I led a small team to re-define the PureLogicol brand, a premium skincare product range. This included creating a brand wheel, managing photography, marketing and printed materials. Director and owner Allan McLaughlin said he’d never been clearer about his brand in 20 years!

My role

•    to deliver a refocused brand within a tight timescale

•    to really understand and interpret the brand

•    to deliver a new website, brochure and packaging

Highlights

The biggest highlight of this project was how much was achieved for the brand within an incredibly short time frame. PureLogicol were committed to launching new products within an agreed timeframe. Existing suppliers had let them down and I was able to provide the support needed to launch their new brand and new product range.

  • Kirsty provided marketing expertise for PureLogicol whilst the company was going through a major re-brand, which included new product lines. Kirsty quickly and efficiently helped us re-focus on our brand values, to the point where we had a 360 degree understanding of our own brand for the first time. This alone has been a huge benefit to our company. From the outset, Kirsty took a real interest in the project and company; she was extremely focused, driven and passionate. Her strategic approach to understanding the difficulties the company confronted together with her dedication to deliver, instilled great confidence and trust. Her commitment and drive ensured that the project was completed within a very tight time scale and budget. We are delighted with the results, which is a strong brand and the tools for PureLogicol to confidently move forward. We would work with Kirsty again in the future and we highly recommend her services.

    Allan McLaughlin Managing Director
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