MGB Biopharma’s focus is to further develop their completely new class of anti-infective medicine, I supported MGB to target major pharma companies known to have an anti-infective franchise in preparation for attendance at the International BIO conference in Philadelphia 2015.
• Assisted in identifying target companies and contacts
• Major clean-up of database
• Selection of email management system
• Developed targeted email campaign and follow-up
• Review of marketing materials
• Prepared full digital marketing recommendations
MGB taking a more strategic view of marketing as an integral part of securing investment and/or the right development partner