MGB BioPharma

The project

MGB Biopharma’s focus is to further develop their completely new class of anti-infective medicine, I supported MGB to target major pharma companies known to have an anti-infective franchise in preparation for attendance at the International BIO conference in Philadelphia 2015.

My role

•    Assisted in identifying target companies and contacts

•    Major clean-up of database

•    Selection of email management system

•    Developed targeted email campaign and follow-up

•    Review of marketing materials

•    Prepared full digital marketing recommendations

Highlight

MGB taking a more strategic view of marketing as an integral part of securing investment and/or the right development partner

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