Brand & culture alignment

Living the values that attract opportunity, customers and employees

Businesses that communicate who they are and what they stand for are the ones that stand out.

87% of businesses said corporate responsibility activity had a positive impact on their company’s reputation.

Charities Aid Foundation

Culture is the collective patterns, passions, beliefs and behaviours which guides your interactions, prioritises the things you value, influences the way you operate and drives your business. This is why aligning your organisation’s culture with your brand and expressing it through your marketing is so powerful.

83% would be more loyal to a company that helps them contribute to social and environmental issues

Millennial Employee Engagement study, Cone Communications

As the UK’s only CultureTalk practitioner, I can uniquely help you integrate your culture, branding and marketing through a proven, rapid process that captures and articulates your unique “organisational DNA,” vision and purpose in a way that’s compelling to both your customers and your workforce. Jump over here to read more about purposeful marketing.

When culture and brand are inextricably linked

It’s an organisation’s culture – “the way we do things around here” – that speaks loudest and sets them apart. The best-loved companies – those with the most loyal customers and employees – have in common an authentic foundation of values, messages and strategies that drive their internal culture as well as their external marketing. When values are truly lived within an organisation it leads to greater differentiation from competitors and deeper customer and employee loyalty.

Building your brand from the inside out gives you compelling stories to live and tell.

“…connects with our vision and purpose…aligns marketing and the way we as a company ‘do things’ to reinforce the brand and instil confidence with our stakeholders.”

Patrick Wiggins, Irvine Bay Regeneration Company

As soon as you align your brand and culture, you’ll find you’ll be able to…

  • Rally your motivated and energised team to drive business forward with clarity
  • Cultivate and communicate a brand story that resonates
  • Implement strategic growth and change initiatives with ROI
  • Attract, engage and retain employees who share your vision and values
  • Build powerful marketing campaigns that translate into sales

Almost two-thirds of millennials and centennials express a preference for ‘brands that have a point of view and stand for something’.

Purpose 2020 ‘Inspiring Purpose-Led Growth’, Kantar Consulting

Build upon who you are and what you stand for

The CultureTalk survey system provides a new framework of understanding that fuels growth and impact. CultureTalk opens doors to a more conscious and positive way of interacting and communicating, helping people realise their greatest potential and organisations deliver their core purpose. By aligning the services, strengths, and history of an organisation with its values and culture I help uncover stories that align with business plans leading to marketing strategies with exceptional messaging, integrated, well-executed and distinctive campaigns.

Brand & culture alignment is an ideal fit for your business if:

  • Your brand lacks any meaningful point of difference
  • You don’t have, can’t articulate or have lost faith in your organisation’s mission
  • Your team pulls in different directions, diluting their efforts
  • Your corporate culture and stories aren’t coming through in your marketing
  • Your branding and/or marketing feels ‘off’
  • You struggle to make the impact you want to make

“…helping us remember our origins and purpose…encouraging a wave of new ideas and approaches to reconnect with our members by aligning our marketing with our purpose”

Nick Laws, Value Credit Union