When you have purposeful marketing embedded in your organisation amazing things can happen. Purposeful brands deliver competitive advantage, they differentiate themselves through building better customer experiences, command greater loyalty and become a brand of choice. They deliver greater impact.
Over the years I have been delighted to steer companies with a clear purpose and set of values through the early stages of strategic thinking and on into creating a new brand or perhaps developing a digital presence. And then of course the really rewarding bit – for me, but especially for my clients – is to see the difference that well focused, thought-out purposeful marketing actually makes.
A project with a B2B healthcare company led to a 9.7% increase in turnover and a 16.4% increase in online sales in the course of a year. The growth happened because we developed a values-led brand story which focused marketing effort on the right activities at the right moment.
A rebranding exercise for a social sector membership company secured greater connection and engagement with their target clients leading to a 20% increase in turnover and a doubling of membership within a year.
At Irvine Bay Regeneration Company, marketing a clear vision and strategy helped to create 1,300 jobs and attract £100m in private sector funding. A sustained campaign across a range of stakeholders, with branding, social media activity, a strong web presence and work with local young people all playing a part in making Irvine Bay one of Scotland’s most successful regeneration companies – delivering real community.
These statistics illustrate how purposeful marketing can help a business to grow. Behind the numbers is my determination to properly understand your business and translate that understanding into marketing decisions that enable business growth and greater impact.